I went to the butcher today.
They are always friendly and always generous. They usually throw in a little something extra or knock 20 cents off of a $5.20 deal. I often find myself telling friends about the great deal I got and how delicious the meat is etc.
The thing is, I always leave feeling my money is well spent and I know I’ll be going back because of it. I left today and realised what I was experiencing when I visit the butcher, I experience the currency of favours.
The favour that makes the deal sweeter, the favour that says you are valued. You are a VIP, you are someone and you matter. The currency of favours pays a bill far greater than we can afford and invests in a way that’s priceless.
How much is the cost to the butcher? In the deal I mentioned above I would say 20 cents and a smile! What is it worth? A huge amount! Think of what they’ve purchased, they now have a brand evangelist who will tell everyone (given the right mental trigger) about their product! Then their evangelist will return and buy more goods. Using a favour they invest in returning business and invest in the relationship with their clientele.
So maybe money doesn’t cut it all the time with your job/business/life. Maybe a favour will help the customer make a decision. Maybe a favour will turn your client into an advocate or even an evangelist for your company. Maybe a favour will tell someone they are loved or valued.
Food for thought!
Have a great day.